JOI by TOOU Design
The Joi collection is a tribute to one of the greatest masters of the 20th century: Hans J. Wegner.
A thought which flows along with the same guidelines of beauty, simplicity, and ergonomics. A decisive line traced by the imprint of great, proudly modern Nordic design, because real design follows life as opposed to fashion.
After a rigorous training in industrial design in Milan and through his collaboration during various architectural and design studies, he began to gain experience in Switzerland and abroad.
In 2011, he founded the Simone Viola Design Studio, focusing on industrial projects for furniture and accessories.
His philosophy leans toward research on the materials and technical aspects related to the development of the project, conceptually guided by historical and artistic references.
This approach produces the most natural connection to contemporary design, where the object is not the expression of a trend, but a long-lasting fusion of form and the intended use.
Soft, natural elegant shapes and an elevated attention to details characterizes his work and a continuous optimization of the development phase allows the realization of high quality and generously accommodating products.
TOOU Around the World
Malamala Beach Club, Fiji
Joi combines all of this with advanced manufacturing techniques which allow accessible and flexible production in a variety of versions.
Why choose JOI?
Choice of Colors
With four different colors for the structure and five fabrics for the removable seat cover, the Joi collection allows a wide variety of combinations suited to identifying the right mood for the setting in which it is going to be used.